{"id":1416,"date":"2025-01-25T17:30:25","date_gmt":"2025-01-25T16:30:25","guid":{"rendered":"http:\/\/alchimist-publishing\/?p=1416"},"modified":"2025-01-28T02:56:49","modified_gmt":"2025-01-28T01:56:49","slug":"les-auditeurs-mensuels-sur-spotify-comment-ca-marche","status":"publish","type":"post","link":"https:\/\/alchimistpublishing.net\/?p=1416","title":{"rendered":"Les auditeurs mensuels sur Spotify : comment \u00e7a marche ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1416\" class=\"elementor elementor-1416\">\n\t\t\t\t<div class=\"elementor-element elementor-element-328faac e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"328faac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/alchimistpublishing.net\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/A-Propos.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-1a0ebe9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"1a0ebe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8139c15 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8139c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Les auditeurs mensuels sur Spotify : comment \u00e7a marche ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2086a37 e-transform elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2086a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPr\u00e9sent sur chaque page profil de\u00a0Spotify, le nombre d\u2019auditeurs mensuel est en 2023 un\u00a0r\u00e9f\u00e9rentiel\u00a0important pour \u00e9valuer la popularit\u00e9 des artistes. Le grand public et les m\u00e9dias s\u2019en servent afin d\u2019avoir un aper\u00e7u statistique du succ\u00e8s d\u2019un chanteur. Et d\u00e9sormais, cette m\u00e9trique est parfois m\u00eame scrut\u00e9e par\u00a0<span style=\"color: #ffcc00;\"><strong>les labels afin de rep\u00e9rer de nouveaux talents.<\/strong><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d6ed6a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0d6ed6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a1f34 elementor-widget elementor-widget-spacer\" data-id=\"a5a1f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82383ac e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"82383ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32d6835 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"32d6835\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbc154 elementor-widget elementor-widget-heading\" data-id=\"2fbc154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre le fonctionnement du nombre d\u2019auditeurs mensuels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18b4e3 elementor-widget elementor-widget-text-editor\" data-id=\"a18b4e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCe nombre est issu d\u2019un calcul pr\u00e9cis. Un artiste poss\u00e8de plusieurs segments d\u2019audiences, allant des fans aux auditeurs occasionnels.\u00a0<span style=\"color: #ff9900;\"><strong>Sur une p\u00e9riode 28 jours (et non pas un mois complet), Spotify va enregistrer l\u2019int\u00e9gralit\u00e9 des profils qui \u00e9coutent au moins une fois<\/strong><\/span>\u00a0un des morceaux dont l\u2019artiste est un \u00ab primary artist \u00bb. Deux types d\u2019\u00e9coutes principaux sont enregistr\u00e9s. Les \u00e9coutes actives proviennent d\u2019individus qui cherchent \u00e0 \u00e9couter la musique d\u2019un artiste, tandis que les \u00e9coutes programm\u00e9es sont dues \u00e0 la pr\u00e9sence de titres dans des playlists.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dfb9aa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"9dfb9aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71ae3ae elementor-widget elementor-widget-image\" data-id=\"71ae3ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/MON-spotify_dpo_v1-1-1024x683.png\" class=\"attachment-large size-large wp-image-1466\" alt=\"\" srcset=\"https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/MON-spotify_dpo_v1-1-1024x683.png 1024w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/MON-spotify_dpo_v1-1-300x200.png 300w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/MON-spotify_dpo_v1-1-768x512.png 768w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/MON-spotify_dpo_v1-1-18x12.png 18w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/MON-spotify_dpo_v1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96c11df e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"96c11df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aefb7f5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"aefb7f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b79a4e elementor-widget elementor-widget-text-editor\" data-id=\"4b79a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLes auditeurs mensuels enregistrent ainsi l\u2019ensemble des personnes ayant \u00e9cout\u00e9 la musique d\u2019un artiste, sans prendre en compte le fait que l\u2019\u00e9coute soit active ou non.\u00a0<span style=\"color: #ff9900;\"><strong>Pour r\u00e9sumer, les auditeurs mensuels sont donc l\u2019addition de tous les utilisateurs ayant \u00e9cout\u00e9 un artiste au moins une fois sur un cr\u00e9neau de 28 jours.<br><\/strong><\/span>\nPar exemple, un rappeur qui publie un nouvel album verra son pic d\u2019auditeurs mensuels \u00eatre atteint 28 jours plus tard et ce m\u00eame si son disque ne parvient pas \u00e0 s\u2019inscrire dans la dur\u00e9e en terme d\u2019\u00e9coutes. Cependant, il arrive parfois que les auditeurs mensuels continuent d\u2019augmenter apr\u00e8s cette p\u00e9riode de 28 jours.\u00a0<strong><span style=\"color: #ff9900;\">Ce cas de figure concerne particuli\u00e8rement les artistes en d\u00e9veloppement<\/span>,\u00a0<\/strong>qui sont plus \u00e0 m\u00eame de voir un public nouveau \u00e9couter leur album plusieurs mois apr\u00e8s sa sortie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d816db8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"d816db8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7034d6f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7034d6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72e8d6d elementor-widget elementor-widget-heading\" data-id=\"72e8d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre le fonctionnement du nombre d\u2019auditeurs mensuels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b19dcfa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b19dcfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba7a6e elementor-widget elementor-widget-text-editor\" data-id=\"8ba7a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn agissant de la sorte, Spotify s\u2019inscrit dans une logique existante pour les entreprises num\u00e9riques. Mettre les UAM (Utilisateurs Actifs Mensuels) en avant permet \u00e0 Spotify de se comparer avec l\u2019int\u00e9gralit\u00e9 de ses concurrents tech, en utilisant une donn\u00e9e commune.\nCela offre \u00e9galement une vue d\u2019ensemble accessible aux partenaires de la plateforme. Dans le cas d\u2019un r\u00e9seau d\u00e9pendant de la publicit\u00e9, c\u2019est aussi une mani\u00e8re de n\u00e9gocier \u00e0 la hausse les tarifs aupr\u00e8s des annonceurs. \u00c0 titre d\u2019exemple, Facebook mettait en avant\u00a0<a href=\"https:\/\/so-bang.fr\/top-10-des-medias-sociaux-2021-le-check-de-lete\/\">ses 2,7 milliards d\u2019UAM en 2021<\/a>, et ce alors m\u00eame que le r\u00e9seau social connaissait une perte end\u00e9mique d\u2019engagement.\u00a0<span style=\"color: #ff9900;\"><strong>Les UAM sont un outil plus marketing que statistique, et ne d\u00e9montrent pas n\u00e9cessairement une utilisation soutenue d\u2019une plateforme<\/strong>.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bd617d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"1bd617d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d27df76 elementor-widget elementor-widget-image\" data-id=\"d27df76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Music-Energy-1024x1024.png\" class=\"attachment-large size-large wp-image-1464\" alt=\"\" srcset=\"https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Music-Energy-1024x1024.png 1024w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Music-Energy-300x300.png 300w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Music-Energy-150x150.png 150w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Music-Energy-768x768.png 768w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Music-Energy-1536x1536.png 1536w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Music-Energy-12x12.png 12w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Music-Energy.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fb30a5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2fb30a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc68ab1 elementor-widget elementor-widget-image\" data-id=\"bc68ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"996\" height=\"706\" src=\"https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Chart-and-Sound-Waves.png\" class=\"attachment-large size-large wp-image-1470\" alt=\"\" srcset=\"https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Chart-and-Sound-Waves.png 996w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Chart-and-Sound-Waves-300x213.png 300w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Chart-and-Sound-Waves-768x544.png 768w, https:\/\/alchimistpublishing.net\/wp-content\/uploads\/2025\/01\/Chart-and-Sound-Waves-18x12.png 18w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d369299 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"d369299\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc67765 elementor-widget elementor-widget-text-editor\" data-id=\"bc67765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAutre point important : pousser les statistiques d\u2019auditeurs mensuels au premier plan est une mani\u00e8re pour\u00a0Spotify de se mettre en avant\u00a0par rapport \u00e0 ses concurrents qui ne l\u2019affichent pas (potentiellement en raison d\u2019un nombre plus faible d\u2019utilisateurs).\n<br>Enfin, en ce qui concerne l\u2019auditeur, ce type de donn\u00e9es\u00a0est une autre mani\u00e8re d\u2019attirer son regard. Lorsque quelqu\u2019un d\u00e9couvre un artiste qu\u2019il ne conna\u00eet pas, voir une statistique permettant d\u2019\u00e9valuer sa popularit\u00e9 peut l\u2019inciter \u00e0 streamer plusieurs titres.\u00a0<span style=\"color: #ff9900;\"><strong>Cet effet est similaire \u00e0 celui des r\u00e9seaux sociaux<\/strong><strong>, o\u00f9 un individu peut interpr\u00e9ter le nombre d\u2019abonn\u00e9s comme la m\u00e9trique principale d\u00e9montrant la popularit\u00e9<\/strong><\/span>. Et ainsi commencer \u00e0 consommer le contenu en question sans pour autant en \u00eatre la cible.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les auditeurs mensuels portent parfois \u00e0 confusion, \u00e9tant souvent assimil\u00e9s par le grand public avec le nombre de streams ou le nombre de ventes d\u2019un artistes. Leurs variations brusques peuvent \u00e9galement ne pas \u00eatre comprises par les auditeurs, parfois prompts \u00e0 soup\u00e7onner les artistes d\u2019achat de streams.<\/p>\n","protected":false},"author":1,"featured_media":1466,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-echosysteme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les auditeurs mensuels sur Spotify : comment \u00e7a marche ? - Alchimist Publshing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alchimistpublishing.net\/?p=1416\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les auditeurs mensuels sur Spotify : comment \u00e7a marche ? - Alchimist Publshing\" \/>\n<meta property=\"og:description\" content=\"Les auditeurs mensuels portent parfois \u00e0 confusion, \u00e9tant souvent assimil\u00e9s par le grand public avec le nombre de streams ou le nombre de ventes d\u2019un artistes. 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